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the campaign - name & shame
The page where we highlight some of the worst marketing aimed at girls... and boys for that matter.
No 8
'Do you want candy?' / 'Sweeter than ice-cream' t.shirts in Zara
We find these t.shirts particularly disturbing, it's hard to put a finger on it, maybe it's the suggestive eyes, the make-up painted on their faces, the slogans. Maybe it's all of it, but it's all WRONG.
Let us know what you think.
No 7
Fairy Hearts Ham 'Delicious slices of cooked sausage made from reformed Turkey and Pork'
Words are failing all of us at Pinkstinks.... the picture speaks for itself
- found in Morrisons. Let us know what you think of this.
No 6
Scrabble - re-packaged for girls.
Of course it's pink pink pink... but most insulting of all, the word spelled out on the front of the box... 'FASHION'
In case that's not enough though, there's Monopoly gone pink too.... apparently the dog, thimble and shoe player pieces have been replaced with flip-flops, a handbag and a hairdryer. Instead of houses and hotels the property developments are boutiques and malls and 'chance' and 'community chest' are now 'instant messages', and 'text messages'.... 'utilities' - you guessed it... beauty salons.
It all comes packaged in a box that can double as a jewellry box.
speechless... totally speechless.
No 5
Burton 'Playboy' snowboard gear.
It's been a while, but there's no shortage of hideousness out there. This has us feeling physically sick though. We'd love to know what you think, particularly any snowboarders amongst you. I snowboard, and can't believe that Playboy, have actually teamed up with Burton, to produce this monstrous snowboard. 'The slopes never looked so good' - what an absolute insult. Is there no enclave of women's lives that can be left sacred. Or is everything... including extreme sports, a marketing opportunity to brand women as sex objects?
No 4
'Club Libby Lu'.... Coming to a British high street soon...? Let's hope not.
There really is too much in this piece to send waves of horror down the spines of the PinkStinks twins... It's an NBC package on the US beauty market for girls... as well as the effect of role models on girls such as 'High School Musical' and 'Hannah Montana' that they're all so keen to emulate, or should I say, that the marketeers want our daughters to emulate? It's a marketers dream. Interestingly, right at the end, they mention that Disney are running spa salons for kids, as young as 4!!! I suppose hooking them into a bit of Hannah Montana 'idolism' nice and young, is in their interests.
How vile. Watch the NBC piece via the Jezebel website below
Six year olds with more make-up than their mums
No 3
is here...... thanks to Cheryl McNeil for... Learning with magnets 'Girl Talk'
To get the full effect though, you need to compare it to what the boys get! Somehow I feel like we're in the 1950's with these word selections...!
And how about this for number 2...
When I first saw this advertised, despite the fact it�s about as pink and sugary as you can get, I thought it was fairly OK... because at least it was racing cars for girls...something quite different.
HOWEVER... it�s not till the end of the TV ad, that they tell you that the game, similar to hot wheels for boys, is called... wait for it.... race to THE MALL!!! Couldn�t possibly want to race cars for the sake of racing cars could we.......
Polly Pocket �Race to the MALL�
OK... here goes for starters..... absolutely repulsive.
