the campaign

EARLY LEARNING EMERGENCY

In December 2009 PINKSTINKS launched a campaign calling for a Christmas boycott of the Early Learning Centre.

Pinkstinks believes the ELC is one of the worst offenders on the high street when it comes to the ‘pinkification’ of girls’ toys. We know the ELC is not the only toy retailer involved in this practice but we believe that by styling its stores as centres of learning the company is making our children a promise it has an absolute duty to live up to.

The campaign will focus on the huge difference between the types of toys available for and marketed towards girls and boys on our high streets. Pinkstinks’ argument is that while toys for boys encompass every avenue imaginable - construction; science; adventure; role play; physical and educational – in the so-called ‘pink alleys’ of toy stores choices for girls are much more limited – and limiting.

WHAT CAN YOU DO?

- COMPLAIN - using the ready made letters available HERE, please email the chief exec, or write to your local store, and urge them to listen... and act.
- BOYCOTT the store or their pink products
- SPREAD THE WORD - sign up to our newsletter, facebook, twitter
- DONATE to Pinkstinks


facts

PinkStinks is an organisation which campaigns for and on behalf of parents and their children.

Our aim is to

    * Inspire, motivate and enthuse girls about the possibilities and opportunities open to them
    * Improve girls’ self esteem and confidence, raise their ambitions and ultimately improve their life chances
    * To challenge  the 'culture of pink' which is based on beauty over brains and to provide an alternative


Our campaigns will highlight and tackle the issues. Our project Cool to be me is where we will provide an alternative and start to make the change. Using the best in design, writing, interactivity and content, we will use the power of the web and multi-media to challenge the norm. We will credit our audience with the intelligence which they deserve to credited with. We will engage with girls ... and boys ... to give them something real and cool to aspire to be.

If you want to find out more please contact:

Head of Communications
Lucy Lawrence on
media@pinkstinks.co.uk
0208 318 4582

or for more general enquiries
info@pinkstinks.co.uk