the campaign
EARLY LEARNING EMERGENCYIn December 2009 PINKSTINKS launched a campaign calling for a Christmas boycott of the Early Learning Centre.
Pinkstinks believes the ELC is one of the worst offenders on the high street when it comes to the ‘pinkification’ of girls’ toys. We know the ELC is not the only toy retailer involved in this practice but we believe that by styling its stores as centres of learning the company is making our children a promise it has an absolute duty to live up to.
The campaign will focus on the huge difference between the types of toys available for and marketed towards girls and boys on our high streets. Pinkstinks’ argument is that while toys for boys encompass every avenue imaginable - construction; science; adventure; role play; physical and educational – in the so-called ‘pink alleys’ of toy stores choices for girls are much more limited – and limiting.
WHAT CAN YOU DO?
- COMPLAIN - using the ready made letters available HERE, please email the chief exec, or write to your local store, and urge them to listen... and act.
- BOYCOTT the store or their pink products
- SPREAD THE WORD - sign up to our newsletter, facebook, twitter
- DONATE to Pinkstinks







