Pinkstinks is a campaign that targets the products, media and marketing that prescribe heavily stereotyped and limiting roles to young girls. We believe that all children – girls and boys - are affected by the ‘pinkification’ of girlhood. Our aim is to challenge and reverse this growing trend. We also promote media literacy, self-esteem, positive body image and female role models for kids.Â
Latest news
We are absolutely delighted to have won the Mumsnet Award for Promoting Body Confidence in Children at the first Body Confidence Awards last night at the Houses of Parliament.
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Pinkstinks Approved

A Mighty Girl is the world’s largest collection of books and movies for parents, teachers, and others dedicated to raising smart, confident, and courageous girls.
The site was founded on the belief that all girls should have the opportunity to read books and watch movies that offer positive messages about girls and honor their diverse capabilities.
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