Pinkstinks is a campaign that targets the products, media and marketing that prescribe heavily stereotyped and limiting roles to young girls. We believe that all children – girls and boys - are affected by the ‘pinkification’ of girlhood. Our aim is to challenge and reverse this growing trend. We also promote media literacy, self-esteem, positive body image and female role models for kids. 

Latest news

Tuesday 7 February 2012
Take a moment to watch Feminist Frequency's latest installment on Lego. A very interesting historical perspective and some solutions for the future.

Friday 3 February 2012
We are delighted to be part of the growing upswell of disappointment (putting it mildly) of the Lego Friends debacle. As yet no official, or in fact satisfactory, response from Lego.

Pinkstinks Approved

Mission:Explore"From the very start it was essential to us that girls and boys were equally represented in our work. We're disgusted by how book shops maintain pink and blue sections of dangerous books for boys and glamorous books for girls. The active segregation of children based on gender has negative and harmful implications and it must be challenged. We audit our children's books to ensure that girls and boys are equally represented and not stereotyped into gender roles, a practice that we encourage other authors and publishers to follow."
Daniel Raven-Ellison, co-founder of Mission:Explore

Pinkwatch

Body-dysmorphic dogs are all the rage.

Blog

Wednesday 8 February 2012
This is a blog about books.

Wednesday 11 January 2012
And therefore incurs our wrath.

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