Pinkstinks is a campaign that targets the products, media and marketing that prescribe heavily stereotyped and limiting roles to young girls. We believe that all children – girls and boys - are affected by the ‘pinkification’ of girlhood. Our aim is to challenge and reverse this growing trend. We also promote media literacy, self-esteem, positive body image and female role models for kids.
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As Lego's attempt to woo girls is launched across the UK, there's been a backlash both here and in the US voicing widespread disappointment at the stereotyping, prettification and dumbing down of this (once) much loved children's toy.
Pinkstinks Approved
"From the very start it was essential to us that girls and boys were equally represented in our work. We're disgusted by how book shops maintain pink and blue sections of dangerous books for boys and glamorous books for girls. The active segregation of children based on gender has negative and harmful implications and it must be challenged. We audit our children's books to ensure that girls and boys are equally represented and not stereotyped into gender roles, a practice that we encourage other authors and publishers to follow."
Daniel Raven-Ellison, co-founder of Mission:Explore
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