Pinkstinks is a campaign that targets the products, media and marketing that prescribe heavily stereotyped and limiting roles to young girls. We believe that all children – girls and boys - are affected by the ‘pinkification’ of girlhood. Our aim is to challenge and reverse this growing trend. We also promote media literacy, self-esteem, positive body image and female role models for kids. 

Latest news

And the winner is ...

Friday 20 April 2012

We are absolutely delighted to have won the Mumsnet Award for Promoting Body Confidence in Children at the first Body Confidence Awards last night at the Houses of Parliament.

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First ever Body Confidence Awards Shortlist announced

Tuesday 17 April 2012
In a looks-obsessed society where 47% of girls think the pressure to look attractive is the most negative part of being female and 38% of men would sacrifice at least a year of their life in exchange for a perfect body it is time to recognise the power of media, individuals and corporations to promote better body confidence for all.
                                                  

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Pinkstinks Approved


A Mighty Girl is the world’s largest collection of books and movies for parents, teachers, and others dedicated to raising smart, confident, and courageous girls.

The site was founded on the belief that all girls should have the opportunity to read books and watch movies that offer positive messages about girls and honor their diverse capabilities.

Pinkwatch

Don't forget your mop with your ballgown
Don't forget your mop with your ballgown

This cleaning trolley magically assigned itself a gender preference.

Blog

Let’s talk SLAP
Let’s talk SLAP

Saturday 21 April 2012
In my local department store there is a toy floor.

Pin-ups for Little Girls
Pin-ups for Little Girls

Wednesday 22 February 2012



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